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Marketing Intelligence & Learning Ecosystem
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The Sleep Company: A Brand Strategy Built on Product Innovation
Industry & Competitive Context India's mattress category is large, growing and fragmented. Mordor Intelligence puts the market at USD 2.40 billion in 2025 and USD 2.57 billion in 2026, growing at 8.6% a year to USD 3.89 billion by 2031. Published estimates differ by publisher: Verified Market Research values the market at USD 2.5 billion in 2024. Those two figures are consistent with each other, but they show how much the numbers depend on methodology. The same reports descri
5 hours ago8 min read
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