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Marketing Intelligence & Learning Ecosystem
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Matrimony.com and the Persistence of Digital Matrimonial Search
Industry & Competitive Context India’s matchmaking economy sits at the intersection of two parallel markets: a centuries-old offline tradition of family-led arranged marriage, and a growing digital layer of online matrimony and dating platforms. According to a published RedSeer industry analysis, the online matrimony market in India was estimated at roughly INR 1,200–1,400 crore, growing at a compound annual rate of approximately 10–12%, with the broader offline matrimony mar
4 hours ago9 min read
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