top of page
Marketing Intelligence & Learning Ecosystem
ALL
The Sleep Company’s D2C-to-Store Expansion Model
Industry and Competitive Context India's mattress category is large, fragmented and still dominated by unbranded and legacy supply. One industry research estimate puts the Indian mattress market at roughly USD 2.4 billion in 2025, growing at a compound annual rate of about 8.6 percent toward 2031. Reporting on the sector's structure indicates that just under a third of the market is organised, and that more than half of the organised segment is held by legacy brands such as S
3 hours ago8 min read
bottom of page