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Amazon India's Insight into Trust and Reliability: From "Apni Dukaan" to Mission
Industry & Competitive Context India's e-commerce market in the mid-2010s was one of the most contested digital battlegrounds globally. The overall Indian e-commerce market had grown substantially by 2015, with e-tailing — covering electronics, fashion, and general merchandise — as the fast-growing sub-segment. Amazon launched its Indian marketplace, Amazon.in , in June 2013, entering a category already claimed by homegrown incumbents Flipkart and Snapdeal. Flipkart, founded
7 days ago12 min read
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