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Industry and Competitive Context Wakefit competes in India's home and furnishings market. The Redseer report cited in the company's IPO prospectus puts the total addressable market at ₹2.8–3.0 trillion in 2024, growing to ₹5.2–5.9 trillion by 2030. Coverage of the prospectus describes a fragmented structure: roughly 71 percent of the market in calendar 2024 sat with the unorganised sector. Within that market, mattresses are a small segment, about 5 percent according to those