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Marketing Intelligence & Learning Ecosystem
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Brooke Bond Red Label’s Insight into Social Connection Through Tea
Industry and Competitive Context India occupies a structurally unique position in the global tea industry. As documented in trade and industry sources, India is the second largest producer and fourth largest exporter of tea in the world, with the domestic tea industry contributing approximately 30 percent of global tea production and providing employment to more than 1.1 million workers. The Indian tea market has been estimated at approximately ₹23,000 crore in total value, o
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