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Industry & Competitive Context India is among the world's largest producers and consumers of tea, and the country's packaged tea market has long been a fiercely contested duopoly. As reported by trade sources, the Indian packaged tea market is estimated at approximately ₹12,000 crore within a broader tea industry valued at around ₹23,000 crore, with the remainder constituted by loose, unbranded tea that remains the preference in many rural and semi-urban markets. The branded